![]() “High socioeconomic status people aren’t just those with more money, but those with better social networks. It encompasses a much broader spectrum of people than just the super-rich, including everyone with an annual income of US $109,000 and above. ![]() The study defines high socioeconomic status as a person’s position in the structure of society, including not only their wealth and income, but also their ‘social resources’, which include social class, occupation, and social network. ![]() ![]() The authors say that the focus must shift to finding ways of motivating people of high socioeconomic status to change many kinds of behaviours, because what they do can have a much greater impact on carbon emissions. Most research into how we can reduce our climate impact has focused on changing the consumer behaviour of the masses - recycling and switching off lights at home, for example. In their roles as consumers, investors, role models, organisational participants, and citizens, people in this group can help shape the choices available to themselves and others, providing options that either exacerbate or mitigate climate change.
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